Knorr® is excited to announce our partnership with MasterChef Asia – the TV series on Lifetime.
Knorr® PROULDY PRESENTS MASTERCHEF ASIA
We want you to realize your inner MasterChef potential through Asian recipes and cooking tips from the best home-cooks in Asia!
At Knorr®, our purpose is to bring flavour to people’s lives. We do this through iconic products like Knorr® bouillon cubes and soups; through our 300+ culinary-expert professional chefs across the world; and by targeting to source 100% of our agricultural ingredients sustainably by 2020.
Knorr® also understands that when you create food that is full of flavour, you create wonderful moments for your family. And so Knorr® inspires over 24 million people across Southeast Asia to cook flavourful dishes for their families, with simple recipes and cooking tips, delivered in digital media.
In this spirit of flavour inspiration, Knorr® proudly presents MasterChef Asia – the TV series on Lifetime. We aim to stimulate you the viewer, to realize your inner MasterChef potential: to recreate and elevate flavourful meals, with a little help from Knorr® products.
MasterChef Asia makes its debut on Lifetime across South East Asia, Hong Kong, Taiwan and Macau on 3 September, Thursdays at 9pm (SIN/HK). Proudly representing their home countries, 15 amateur cooks hailing from all over Asia will showcase their diverse culinary abilities and skills.
The home cooks participating in the competition include one contestant each from China, India, Taiwan and Vietnam; two from Indonesia; and three from Malaysia, the Philippines and Singapore. The first MasterChef Asia winner will receive their very own cookbook, a USD$50,000 cash prize, USD$10,000 worth of unique leisure experiences in Singapore, USD$15,000 of Panasonic home appliances, a paid internship at one of Carlton Hotel Singapore’s restaurants and a one week stay at Hong Kong Disneyland Resort. Each contestant brings to the show a plethora of culinary interests and unique cooking styles, ranging from traditional Asian, fusion, traditional and contemporary European as well as molecular cuisines. “MasterChef Asia is the biggest original production we’ve ever undertaken on Lifetime Asia.
Producing one of world’s most successful formats is testament to Lifetime being a leading entertainment destination in Asia. The series is coming together really well; there is a wonderful range of culinary creations made by these amateur home cooks and moments I was on the edge of my seat. With the passion for food we have in Asia, we believe audiences will love the show and will no doubt be rooting for their favourite contestants,” said Michele Schofield, Senior Vice President, Programming & Production, A+E Networks Asia. MasterChef Asia Season One is presented by the Singapore Tourism Board and Knorr®, in association with Panasonic, Changi Airport Group, Carlton Hotel Singapore and Air Asia. The series premieres on 3 September, Thursdays at 9pm (SIN/HK) on Lifetime. For more information, please visit the official website at www.msn.com/masterchefasia .
MasterChef is represented internationally by Endemol Shine Group. The show was originally revived as MasterChef Goes Large in 2005 by Shine TV in the UK and is based on a format originally created by Franc Roddam.